What’s the Magic Word?

نویسندگان

  • Cathy Chua
  • Manny Rayner
چکیده

Academic studies on the impact of taboo words on cognition, memory, perception, etc. support the intuitive position that taboo words are at least in part used because they are an effective tool in making meaning understood. What hasn’t been done, to the best of our knowledge, is to look at the effect of taboo words on speech recognition. To this end we have collected data comparing the impact of the word ‘fucking’ with the similarly used ‘goddamn’ and also with polite/plain forms of expression. Here we present the results of the study.

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تاریخ انتشار 2010